Growing and established SMEs
Businesses past the founder-does-everything stage, where decisions now carry enough value to be worth modelling before they are made.
Pepe Advisory provides fractional CFO, transaction advisory, financial modelling and private-client advisory services to clients navigating growth, investment and complex financial decisions.
Our flagship service
An experienced CFO alongside your management team, without the cost of a full-time appointment.
Financial leadership on a flexible, part-time basis — strategy, forecasting, reporting and decision support for businesses that have outgrown their finance function but do not yet need a full-time CFO.
What the role covers
What we do
CFO-level financial leadership and strategic advice for businesses and private clients facing growth, investment and complex financial decisions.
Financial leadership on a flexible, part-time basis — strategy, forecasting, reporting and decision support for businesses that have outgrown their finance function but do not yet need a full-time CFO.
Advice and analysis for businesses buying, selling, restructuring or raising capital — from valuation and due diligence through to structuring, negotiation support and integration.
Consolidated reporting, governance and succession coordination for families whose wealth sits across several businesses, assets and advisers.
Three-statement models, forecasts, valuations and feasibility studies — built to be interrogated by a lender, an investor or a board, and to support a decision rather than decorate one.
Board packs, delegation of authority, internal controls, risk registers, board and committee structures and shareholder reporting for businesses formalising how decisions get made.
Governance, custody risk, treasury policy, record keeping and succession for digital-asset holdings — a wealth-architecture and reporting service for businesses and families with existing or planned exposure.
Who we work with
Scroll for more · 7 client types
Businesses past the founder-does-everything stage, where decisions now carry enough value to be worth modelling before they are made.
Companies where ownership and management overlap, and where financial clarity and governance have to serve both the business and the family.
Businesses with unconventional unit economics, investor reporting obligations and regulatory questions that arrive faster than the finance function grows.
Groups evaluating opportunities, monitoring portfolio performance or needing independent analysis of a target's numbers.
Long-cycle businesses where project feasibility, drawdown schedules and work-in-progress determine whether a profitable project is also a survivable one.
Entrants that need local financial, tax and regulatory context translated into a plan their head office can act on.
Businesses approaching an event that will put their numbers under scrutiny, and which need to be ready before that scrutiny starts.
You get CFO-level judgement without a full-time appointment: management accounts that arrive in time to act on, forecasts that hold up when a lender tests them, and someone who will model a decision — a price rise, a new branch, a hire — before it is taken rather than after.
Most businesses of this size compete on price because they do not know their true cost to serve. Knowing profitability by product, branch and customer lets you price deliberately and defend margin where competitors are discounting blind.
We separate the company's finances from the family's, put structure around decisions that currently happen informally, and address succession while it is still a plan rather than an emergency — working alongside your existing accountants and advocates rather than replacing them.
Buyers, lenders and incoming generations all discount a business whose decisions depend on one person's memory. Institutionalising how it runs raises what it is worth and makes it financeable on its own strength.
We build unit economics and investor reporting that survive diligence, and put governance around digital-asset holdings — custody, ownership, records and succession — that is usually absent until someone asks for it.
In these sectors regulatory expectation arrives faster than headcount. Being ready before it is demanded is itself the advantage, because licensing, banking relationships and funding rounds all turn on whether you can evidence how the business is run.
You get independent examination of a target's figures, a valuation you can defend, and portfolio reporting that shows performance against the case you underwrote — including when the analysis argues against the deal.
Transactions are settled on information asymmetry. The party that understands the numbers, the structure and the downside in most detail negotiates from the stronger position, and that advantage is built well before anyone signs a term sheet.
We model project feasibility, drawdown and repayment phasing, and work-in-progress and retentions, so you know which projects the balance sheet can actually carry and when each one turns cash-positive.
Developments fail on timing far more often than on margin. A developer who can show a lender credible cash phasing and a downside case gets backed ahead of one presenting a headline profit figure.
We translate local tax, regulatory and banking reality into something your head office can approve, set up the holding and operating structure correctly at the outset, and run the finance function until a local team is justified.
Structure chosen badly at entry is expensive to unwind later — in tax leakage, in blocked repatriation, in a restructuring the group did not budget for. Getting it right at the start is the cheapest it will ever be.
We get the numbers, records and governance into a state that withstands examination, build the model and information memorandum, prepare the data room, and support you through diligence and negotiation.
Readiness is priced. A business that answers diligence questions promptly and consistently shortens the process and reduces the discount a buyer or lender applies for uncertainty — which is usually worth far more than the cost of the preparation.
How we work
One
You describe the situation. We say whether we are the right people for it, and if we are not, we say that instead.
Two
What we will do, what we will not, who does the work, the cadence of meetings and reporting, and the basis of our fees — agreed in writing before anything starts.
Three
An agreed number of days each month, with the reporting and meetings the engagement letter sets out. You deal with the adviser named in it.
Four
Engagements are reviewed as the business changes. As your own finance capability grows, our involvement moves from leading, to overseeing, to advising.
Why Pepe Advisory
Engagements are led by the adviser named in your engagement letter. You are not sold seniority and delivered something else.
Most owners hold assets in more than one place. We work across the operating business, the investments and the family structure rather than one in isolation.
We are not an audit or bookkeeping firm. Our work begins where the accounts end — with what the numbers mean and what should be done about them.
We work alongside your accountants, advocates, bankers and investment advisers, and take responsibility for the financial thread running between them.
Leadership
Financial leadership, corporate structuring and governance for growing businesses, family enterprises and private clients across Kenya and East Africa.
Financier and financial services entrepreneur working across venture capital, private markets and alternative investments, between New York and Nairobi.
Legal and policy specialist in digital assets, working with regulators, exchanges, stablecoin issuers and decentralised protocols across Kenya, Africa and offshore jurisdictions.
Get in touch
Tell us briefly what you are dealing with. If we are the right people to help we will say so, and if we are not we will tell you that too.
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